Helping districts meet the challenges of distance learning

Multi-Tiered System of Supports (MTSS) for attendance


The Achievement Initiative provides promising practices to identify and implement effective interventions to reengage “disconnected” students and their families.



  • Redefine "attendance" to participation or check-ins

  • Compile district attendance daily to determine who is not showing up


Intervene & Outreach

  • Communication needs to be positive

  • It needs to be mail-based—Why?

    • The digital divide and equity crisis are real

    • 46% of the email addresses in your SIS are invalid or missing

    • 25% email open rate 



  • You need the data now to help with decision making later

  • You need to determine the best approach when schools reopen and/or if schools close again

Effectively communicating across the digital divide

At-risk and marginalized students are most impacted at this time, heavily affected by the digital divide. 
As many as 25% of students are not checking in for distance learning. Tracking student attendance is an imperative to identifying and intervening with those students not being reached. In a Harvard study, mail-based communications reduced chronic absenteeism by 15%.

Distance Learning Letters – Anxiety Letter – Everyday Learning
To help current and new partner districts meet the challenges of engaging with families during school closures, we expanded our services with COVID-19-specific messaging and tracking. As the message changes, we will continue to meet our clients’ needs—so schools can focus on supporting families. 

Attention2Attendance (A2A) is foundational data-driven software of The Achievement Initiative.

Attention2Attendance (A2A) is an attendance management software solution designed to help districts manage all attendance processes to include preventative methods, interventions and recognitions that will significantly improve overall attendance and dramatically reduce chronic absenteeism. A2A is an all-inclusive solution that includes implementation, training, unlimited access to the platform, and all mailing logistics.  




The majority of our clients see a 40% reduction in the number of students who are chronically absent due to our ability to deliver the following:

Communication and Translation Management

Letter Mailing Logistics

Student/Parent Conference/ Virtual Meeting Management

Data management that drives outcomes


Service Model

We're reaching students who are not participating or can't be reached for distance learning.

Whether school is online, hybrid or in the classroom, we're supporting participation tracking, data-driven interventions and district communications across the digital divide.

Let's start today!

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our social media channels.

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We are creators of award-winning software and service solutions for K-12 school administrators. Our many innovative programs are helping to protect school district funding, mitigate risk in state and federal programs, improve student attendance and close the achievement gap.

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