With innovative district leaders as our partners, we are creating a culture of achievement starting with a culture of showing up.
Our program has proven results
We know how to brand your leadership
3-5 year plan built on our 5 principles
It starts with software and leadership fundamentals
Culture & change management system
Continuous improvement model
Isolates other issues with parent communication
Impacts the entire organization
Strategic plan accelerator
Which one are you?
If you're a leading-edge innovator, we want to talk to you.
Attendance is the education equalizer. Your fellow superintendents have already proven that our software & service solution gets results. We are closing the achievement gap. Let's do this — what are you waiting for?
Great leaders create great cultures for success.
We're supporting leadership at every level throughout the district.
Superintendents · Principals · Directors · Administrators
We've got the campaigns, the effective frequency, the marketing perspective and the best way to integrate purposeful data into your plan.
Components For Success
3-5 Year Plan
Marketing & Messaging Machine
Strategic Plan Accelerator
World-class Software & Service
Culture Change System
Continuous Improvement Model
Actionable Data & Analysis
The Achievement Initiative is an all-encompassing suite of positive messaging campaigns that are powered by our patented, award-winning Attention2Attendance foundation program.
Our Campaigns are targeted, action-based solutions that educate and communicate to parents, students and district staff about why attendance is so crucial for success. With timely data, rigorous execution and positive messaging, each piece of The Achievement Initiative puzzle helps districts strategically inform and engage with parents around the lifelong habit of showing up.
We share the same goal: improving student outcomes.
Through actionable data and a consistent process implemented at all school sites, we're helping K-12 school district leaders make important gains across the board. Together, we are positively impacting the common denominator that equally affects all students: attendance.
We have about a 91 percent attendance rate here. And that may sound okay—until you realize it means that on any given day, 1,000 students are absent. That's not acceptable.
My goal when I came to Vallejo was to make sure everyone was behind A2A and embraced the program's mission and possibilities.
Chief Business Official
This company has helped our school district in many ways. All of the campaigns have helped get families to understand the importance of coming to school on time and on a regular basis. We would recommend this company to anyone.
This program has strongly improved our communication with parents regarding student attendance as well as their awareness regarding student absences and procedures. It also allows us to quickly see which students' attendance needs attention.