• Erica Peterson

Tell ‘em, tell ‘em what you told ‘em, and then tell ‘em again

As a salesperson, I used the Aristotelian Triptych in all of my conversations (my coworkers would assert that I still do this even though I’m no longer a salesperson—I just like to get my way). The Aristotelian Triptych is, “tell them what you are going to tell them, tell them, and then tell them what you told them,” as a way to frame information. This classic three-part approach is useful whenever you need to make a point because it provides a simple, straightforward framework that helps people understand and then remember what you have said. It is particularly useful for building a case for the information you have shared.


We should apply this idea when communicating with students and families on attendance. In marketing, this is called effective frequency. It quantifies the number of times someone needs to be exposed to a message before they act upon it. The number is always immensely higher than the actual number of communications that a typical school district deploys surrounding attendance. In the clip below, you’ll hear from Superintendent Dr. Dave Ostash from Sierra Sands USD on the number of communication touchpoints his district deploys that have made them so successful in their mission to engage all learners. While I won’t give any spoilers, I will say that as you listen, know that his district’s total enrollment is 5,100 students.

To view the full webinar, visit SI&A's YouTube page.