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Welcome to our website.

Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.

We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.

We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.

Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.

Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.

Welcome to our website.

Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.

We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.

We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.

Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.

Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.

Welcome to our website.

Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.

We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.

We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.

Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.

Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.

Erica Peterson
- Mar 18, 2021

The best defense is a good offense

The concept of a marketing plan, once reserved only for businesses and corporations, is now something that every school district should have.

The divergence of opinions on COVID-19 mandates like mask wearing, school closures and lockdowns have given rise to an unconventional opportunity for private schools and other alternative education programs to double down on student recruitment efforts. And their efforts seem to be be working if the current dip in nationwide public school enrollment is any indication.

I recently interviewed Moreno Valley Unified School District assistant superintendent, Susana Lopez, for an upcoming conference workshop. She talked about strategies from the MVUSD playbook: Communication is key. Lopez shared insights as to what information her district is communicating with parents and the community, “We have to sell our schools, we have to sell our programs.”

Check out her full answer in this video.

View the full presentation at CASBO's Annual Education Conference on April 8, 2021.

Join us at Booth #1038 at CASBO 2023

Join us at Booth #1038 at CASBO 2023