• Erica Peterson

A bellwether for attendance next year


For the past seven or eight years, Eureka City Schools (ECS) has had flat student enrollment. Closures on the coast and a resultant economic slowdown dropped district enrollment unexpectedly by 3.5% this year. ECS knows that creating a positive culture for their existing students and modeling that to the community will determine whether or not that 3.5% of students returns to the district as their campuses reopen.


Listen, as Assistant Superintendent Paul Ziegler, shares how ECS is focusing on school to home communication—with every method from social media, direct mail and text messaging—as their leading strategy to improve district attendance and enrollment.



View the full presentation at CASBO's Annual Education Conference on April 8, 2021.