Welcome to our website.
Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.
We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.
We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.
Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.
Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.
Welcome to our website.
Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.
We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.
We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.
Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.
Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.
Welcome to our website.
Meet our dedicated team of innovators, educators, managers, consultants, designers, and school site specialists. We invite you to learn more about our products and services, our history and mission, and our proudest accomplishment of all: our people. Most of the dreamers, architects and builders of this success story have been with SI&A since inception.
We are a collaborative corps of hard-working, straight talking, and service-driven individuals. We believe in education. We can help you, your students and their families achieve great things.
We were founded in 2003, and have grown from our origins as the back-office facilitator for most of California’s school districts and county offices of education, into the creator of unparalleled products, most notably The Achievement Initiative, powered by Attention2Attendance® (A2A), a software solution that decreases school absenteeism by as much as 25 percent – and works 100 percent of the time.
Before expanding outside of California, we started as a compliance company dealing with the complex and constantly changing climate of state regulations, economic recession, school funding priorities and politically shifting paradigms.
Today our signature product – The Achievement Initiative – has created a new standard. The Achievement Initiative will improve your attendance numbers, bottom line and, most important, your students’ lives.


Let our experts help develop your strategic plan.
Marketing · Leadership · Consulting
We help school districts effectively inform parents and engage with students around the lifelong habit of showing up.
Making strategic plans make a difference

With innovative district leaders as our partners, we are creating a culture of achievement starting with a culture of showing up.
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Our program has proven results
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We know how to brand your leadership
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3-5 year plan built on our 5 principles
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It starts with software and leadership fundamentals
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Culture & change management system
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Continuous improvement model
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Isolates other issues with parent communication
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Impacts the entire organization
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Strategic plan accelerator
Great leaders create great cultures for success.
We're supporting leadership at every level throughout the district.
Superintendents · Principals · Directors · Administrators
We've got the campaigns, the effective frequency, the marketing perspective and the best way to integrate purposeful data into your plan.
Components For Success
3-5 Year Plan
Marketing & Messaging Machine
Strategic Plan Accelerator
World-class Software & Service
Culture Change System
Continuous Improvement Model
Actionable Data & Analysis

The Achievement Initiative is an all-encompassing suite of positive messaging campaigns that are powered by our patented, award-winning Attention2Attendance foundation program.
Our Campaigns are targeted, action-based solutions that educate and communicate to parents, students and district staff about why attendance is so crucial for success. With timely data, rigorous execution and positive messaging, each piece of The Achievement Initiative puzzle helps districts strategically inform and engage with parents around the lifelong habit of showing up.


Proven Results
We share the same goal: improving student outcomes.
Through actionable data and a consistent process implemented at all school sites, we're helping K-12 school district leaders make important gains across the board. Together, we are positively impacting the common denominator that equally affects all students: attendance.

Superintendent
We have about a 91 percent attendance rate here. And that may sound okay—until you realize it means that on any given day, 1,000 students are absent. That's not acceptable.
My goal when I came to Vallejo was to make sure everyone was behind A2A and embraced the program's mission and possibilities.

Principal
This program has strongly improved our communication with parents regarding student attendance as well as their awareness regarding student absences and procedures. It also allows us to quickly see which students' attendance needs attention.

The Achievement Initiative Campaigns:
Focused on Every Student

K-3 Focus Campaign
Habits and reading proficiency
If kids can’t read by the end of third grade, they’re in trouble. Attendance habits are learned in the early years along with the core subjects: that’s when students build the foundation skills to meet reading-level proficiency by the third grade.

Transition Years Campaign
Parent and student expectations
Kids and their parents don’t know what to expect. Transition year changes are problematic and cause students to lose their way, fall behind and become disengaged.

Testing Campaign
Improve test scores
Improved attendance means maximizing classroom learning time: Students who are present in the weeks prior to exams and state assessment tests perform better.

Chronic Letter
Awareness = prevention
Let parents know that the number of absences their child has accumulated is of major concern and a red flag that their child is at risk of dropping out.

Excused Absence Conferencing
Connecting schools to families
Bringing together schools and parents to discuss the impact their child’s excused absences are having on their learning time and success in school.

College Readiness Campaign
Share the wealth of resources
As little as 5 absences can drop a good student’s GPA impacting which college they can attend and significantly increasing their risk of dropping out. Let your students and parents know about the valuable resources your district has to offer.

The Tipping Point Campaign
Influencing positive behavior
Informing parents of the actual number of absences before a student falls too far behind to catch up is pivotal and is shown to positively influence attendance behavior. Be proactive with the largest portion of your enrollment—students who are starting to miss too much.

Excellent Attendance Campaign
Recognition rocks!
Perfect attendance is a short-lived goal that disappears the day a student is out. Excellent attendance, however, keeps more students focused on positive attendance habits throughout the entire school year.

K-5 Summer Slide Campaign
Lost reading and math skills
Most kids lose about two-months of math and reading skills over the summer break that could be maintained through awareness and fun, interactive activities.

Tardy Interventions
Awareness = prevention
Let parents know that their child’s continued tardiness is negatively affecting their child’s learning and disrupts the classroom.