With innovative district leaders as our partners, we are creating a culture of achievement starting with a culture of showing up.
Our program has proven results
We know how to brand your leadership
3-5 year plan built on our 5 principles
It starts with software and leadership fundamentals
Culture & change management system
Continuous improvement model
Isolates other issues with parent communication
Impacts the entire organization
Strategic plan accelerator
Which one are you?
If you're a leading-edge innovator, we want to talk to you.
Attendance is the education equalizer. Your fellow superintendents have already proven that our software & service solution gets results. We are closing the achievement gap. Let's do this — what are you waiting for?
Great leaders create great cultures for success.
We're supporting leadership at every level throughout the district.
Superintendents · Principals · Directors · Administrators
We've got the campaigns, the effective frequency, the marketing perspective and the best way to integrate purposeful data into your plan.
Components For Success
3-5 Year Plan
Marketing & Messaging Machine
Strategic Plan Accelerator
World-class Software & Service
Culture Change System
Continuous Improvement Model
Actionable Data & Analysis
The Achievement Initiative is an all-encompassing suite of positive messaging campaigns that are powered by our patented, award-winning Attention2Attendance foundation program.
Our Campaigns are targeted, action-based solutions that educate and communicate to parents, students and district staff about why attendance is so crucial for success. With timely data, rigorous execution and positive messaging, each piece of The Achievement Initiative puzzle helps districts strategically inform and engage with parents around the lifelong habit of showing up.
Is your mission to make things better?
Create a culture of achievement starting with creating a culture of showing up.
Attendance and Achievement are inextricably linked.
Attendance is an education equalizer.
We share the same goal: improving student outcomes.
Through actionable data and a consistent process implemented at all school sites, we're helping K-12 school district leaders make important gains across the board. Together, we are positively impacting the common denominator that equally affects all students: attendance.
We have about a 91 percent attendance rate here. And that may sound okay—until you realize it means that on any given day, 1,000 students are absent. That's not acceptable.
My goal when I came to Vallejo was to make sure everyone was behind A2A and embraced the program's mission and possibilities.
Chief Business Official
This company has helped our school district in many ways. All of the campaigns have helped get families to understand the importance of coming to school on time and on a regular basis. We would recommend this company to anyone.
This program has strongly improved our communication with parents regarding student attendance as well as their awareness regarding student absences and procedures. It also allows us to quickly see which students' attendance needs attention.
The Achievement Initiative Campaigns:
Focused on Every Student
K-3 Focus Campaign
Habits and reading proficiency
If kids can’t read by the end of third grade, they’re in trouble. Attendance habits are learned in the early years along with the core subjects: that’s when students build the foundation skills to meet reading-level proficiency by the third grade.
Transition Years Campaign
Parent and student expectations
Kids and their parents don’t know what to expect. Transition year changes are problematic and cause students to lose their way, fall behind and become disengaged.
Improve test scores
Improved attendance means maximizing classroom learning time: Students who are present in the weeks prior to exams and state assessment tests perform better.
Awareness = prevention
Let parents know that the number of absences their child has accumulated is of major concern and a red flag that their child is at risk of dropping out.
Excused Absence Conferencing
Connecting schools to families
Bringing together schools and parents to discuss the impact their child’s excused absences are having on their learning time and success in school.
College Readiness Campaign
Share the wealth of resources
As little as 5 absences can drop a good student’s GPA impacting which college they can attend and significantly increasing their risk of dropping out. Let your students and parents know about the valuable resources your district has to offer.
The Tipping Point Campaign
Influencing positive behavior
Informing parents of the actual number of absences before a student falls too far behind to catch up is pivotal and is shown to positively influence attendance behavior. Be proactive with the largest portion of your enrollment—students who are starting to miss too much.
Excellent Attendance Campaign
Perfect attendance is a short-lived goal that disappears the day a student is out. Excellent attendance, however, keeps more students focused on positive attendance habits throughout the entire school year.
K-5 Summer Slide Campaign
Lost reading and math skills
Most kids lose about two-months of math and reading skills over the summer break that could be maintained through awareness and fun, interactive activities.
Awareness = prevention
Let parents know that their child’s continued tardiness is negatively affecting their child’s learning and disrupts the classroom.