We are closing the achievement gap in graduation rates—and we’re the sole source who can do it.

We are on a mission to improve student achievement across the country. Research has proven it, and common sense tells us it’s true: Student achievement is inextricably linked to attendance. Independently verified data from 21 diverse school districts over seven consecutive years proves that The Achievement Initiative is directly impacting student outcomes and closing the achievement gap. No other company can show the same results.

The Achievement Initiative is an all-encompassing suite of positive messaging campaigns that begin with our patented, award-winning Attention2Attendance foundation program. The initiatives are targeted, action-based solutions that educate and communicate to parents, students and district staff about why attendance is so crucial for success. With timely data, rigorous execution and positive messaging, each piece of The Achievement Initiative puzzle helps districts strategically inform and engage with parents around the lifelong habit of showing up.

Together, we’re creating a culture of achievement starting with a culture of showing up.

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  • Close the Gap PROVEN RESULTS Continuous Improvement

  • Patented Process DATA SECURITY Made in America

  • Service Teams IMPLEMENTATION User training

  • Revenue Positive DASHBOARD Reports & Analysis

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Success Stories

Student attendance improving districtwide

SMMUSD HDQRTRS — Attendance improved drastically in the district last year but Ed Board members still want to see more kids in class. District officials say that the implementation of a new attendance tracking system, Attention2Attendance, is a large part of that success.

Latest Videos

A2A Recognition Awards 2016: CUSD

A2A Recognition Awards Video: Campbell Union School District

  • 50%

    Reduction in Chronic Absenteeism

  • 27%

    Reduction in Truancy

  • 30%

    Reduction in Excessive Excused Absences

  • 54%

    Overall saveRATE

The Campaigns


  • The foundation program
  • Early warning system
  • Increase learning time

Brand, Message & Recognition

  • Research-based communications
  • Positive press
  • Board awards ceremony

Dashboard & Reporting

  • Actionable data
  • Analysis, strategies and security
  • Additional subgroup (LCAP) reports

Customer Service

  • Implementation, training and intervention teams
  • Account manager, data analysts and IT dev. teams
  • Dedicated Help Desk (a live person!)

Chronic Letter

  • Communicate early with parents
  • Provide actual number of absences
  • Explain the impact of absenteeism

Tardy Interventions

  • Minimize class interruptions
  • Increase awareness
  • Standardize practices

Excused Absence Conferencing

  • Increase parent engagement
  • Strengthen school-family connection
  • Reduce truancy rates


K-3 Focus

  • Early elementary years focus
  • Dropout prevention
  • Early behavioral development

College Readiness

  • Strategies for student success
  • Increase student engagement
  • Connect families with resources

Transition Years Focus

  • Prevent student disengagement
  • Support student outcomes
  • Strategies for student success

Tipping Point Focus

  • Early intervention
  • At-risk student focus
  • Prevent chronic absenteeism

Excellent Attendance Focus

  • Positive recognition
  • Achievement medals or wristbands
  • Support student engagement

K-5 Summer Slide

  • Maintaining academic skills
  • Focus on summer months
  • Parent and student strategies


  • Maximize learning time
  • Increase awareness
  • Raise academic achievement

Application FAQs

    We currently work with over 12 commercial School Information Systems both hosted and locally installed.  We also work with a number of custom developed School Information Systems.  So far we haven’t met an School Information System we couldn’t work with.

    Typical implementation is 2-3 weeks.  We will meet with your district team to outline the implementation process and ensure that at each step everyone knows exactly what has been accomplished and what steps remain.  Our goal is to impact your staff’s time as little as possible, while building a lasting relationship.

    Our success rate is outstanding. If you would like to know specifically how we perform in districts similar to yours in type, size, and location, please contact us for a tailored impact statement.  We can project your increased enrollment and learning time, cost savings, and return on investment.

    Absolutely!  We can work with your district to determine how to best meet your needs, we can pick-up from where you left off with your letters, or start brand new.  Talk with us to see what works best for you.