Together, we're creating a culture of achievement starting with a culture of showing up.

Award-winning Software & Service

WATCH VIDEO - District highlighted in local news for using A2A

We are on a mission to improve student achievement across the country. Research has proven it, common sense tells us it’s true: student achievement is inextricably linked to attendance. Over a three year period, our clients have reduced Chronic Absenteeism by 50%, Truancy by 27% and Excessive Excused Absences by 30%. That's recapturing a huge amount of invaluable learning time. With over two million students in our program, we can show how we're directly impacting student outcomes and closing the achievement gap.

Attention2Attendance is the foundation of the Achievement Initiative.

The Achievement Initiative is an all-encompassing suite positive messaging campaigns which begins with the award-winning Attention2Attendance® program. Using your school district’s attendance and conferencing data to establish a baseline, we can pinpoint exactly which initiative(s) will have the biggest impacton student achievement. Like the puzzle, we find which piece fits best and customize your attendance improvement strategy.

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  • Increase parent communication

  • Recover learning time

  • Improve graduation rates

  • Close the achievement gap

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Success Stories

Student attendance improving districtwide

SMMUSD HDQRTRS — Attendance improved drastically in the district last year but Ed Board members still want to see more kids in class. District officials say that the implementation of a new attendance tracking system, Attention2Attendance, is a large part of that success.

Latest Videos

A2A Recognition Awards 2016: CUSD

A2A Recognition Awards Video: Campbell Union School District

  • 50%

    Reduction in Chronic Absenteeism

  • 27%

    Reduction in Truancy

  • 30%

    Reduction in Excessive Excused Absences

  • 54%

    Overall saveRATE

The Achievement Initiative (SM)

A2A (SM) Base Program

  • Early warning system
  • At-risk student focus
  • Increase learning time

Data Reports & Reporting

  • Actionable data
  • Analysis, strategies and security
  • Additional subgroup (LCAP) reports

Brand, Message & Recognition

  • Communication campaigns
  • Board award ceremony
  • Positive press

Tardy Interventions

  • Minimize class interruptions
  • Increase awareness
  • Standardize practices

Excused Absence Conferencing

  • Increase parent engagement
  • Strengthen school-family connection
  • Reduce truancy rates


Tipping Point Focus

  • Early intervention
  • At-risk student focus
  • Prevent chronic absenteeism

K-3 Focus

  • Early elementary years focus
  • Dropout prevention
  • Early behavioral development

College & Career Readiness

  • Strategies for student success
  • Increase student engagement
  • Connect families with resources

Transition Years Focus

  • Prevent student disengagement
  • Support student outcomes
  • Strategies for student success

Excellent Attendance Focus

  • Positive Recognition
  • Achievement Medals
  • Support student engagement

Application FAQs

    We currently work with over 12 commercial School Information Systems both hosted and locally installed.  We also work with a number of custom developed School Information Systems.  So far we haven’t met an School Information System we couldn’t work with.

    Typical implementation is 2-3 weeks.  We will meet with your district team to outline the implementation process and ensure that at each step everyone knows exactly what has been accomplished and what steps remain.  Our goal is to impact your staff’s time as little as possible, while building a lasting relationship.

    Our success rate is outstanding. If you would like to know specifically how we perform in districts similar to yours in type, size, and location, please contact us for a tailored impact statement.  We can project your increased enrollment and learning time, cost savings, and return on investment.

    Absolutely!  We can work with your district to determine how to best meet your needs, we can pick-up from where you left off with your letters, or start brand new.  Talk with us to see what works best for you.