- Erica Peterson
Free Attendance Awareness Webinar & Kit

Join me for SI&A’s upcoming webinar, “Generation Absent: Post-COVID fallout and long-term fixes” with attendance experts, Jennifer Gomeztrejo from Student Support Services Solutions (S4) and Attention2Attenance (A2A) Operations Manager, Brenda Tapp, as they offer practical insights and strategies with actual district examples illustrating how we can encourage and support student attendance in the year ahead.
What we know is that the impact of the pandemic on K–12 student learning has dramatically marked an entire generation. While the year ended with most students having access to in-person instruction, many opted not to return to school. It will require outreach and communication touch-points with families—beyond what has been typically done—to discover, support and resolve the underlying challenges.
The webinar will include: strategies to address school hesitancy and low attendance/enrollment, how to effectively leverage attendance data, and intervention and communication best practices. In addition, all registered attendees will receive SI&A’s free Attendance Awareness Kit which includes a social media post and attendance awareness poster for download. Register here.
WEBINAR: Wednesday, Sept. 1, 2021 from 11:00 AM - 12:00 PM PT
MEET OUR PRESENTERS

Jennifer Gomeztrejo
Educational Consultant @Student Support Services Solutions (S4) Jennifer Gomeztrejo is an educational consultant with Student Support Services Solutions (S4), providing training and technical support to school districts, parents, students and community members as it relates to the California Ed. Code and other laws affecting student services and school administration. Previously, Jennifer served as a consultant in the Child Welfare and Attendance Unit for the Los Angeles County Office of Education where she coordinated the interdistrict transfer appeal process and served as the County School Attendance Review Board (SARB) Coordinator. Jennifer’s expertise is enhanced by nine years of administrative experience at the school site level which included serving as a site administrator over curriculum and instruction, counseling, specialized programs, and professional development. Jennifer currently serves as a representative of the State SARB for both the State and Southern Section CASCWA Boards, and as a member of ACSA’s Education Options Council.
Brenda Tapp
Intervention Manager & Technical Trainer @School Innovations & Achievement Brenda is a School Innovations & Achievement (SI&A) Certified Trainer with nearly 2 decades of experience in the professional development and training industry, having taught and consulted for a broad range of organizations. Brenda teaches on a wide variety of topics from organizational effectiveness to software application use and administration for new and experienced users. Teaching in both traditional and virtual classroom settings, Brenda allows adult learners to bring real world examples into the conversation. Brenda is also an expert in K-12 student attendance interventions, monitoring software application activity and performance for more than 40 school district accounts across the United States. Brenda’s teaching and management style makes difficult concepts easy to understand, ensuring her students are able to successfully retain and apply their newly found skills. She has been recognized for her outstanding customer care and awarded for her exceptional communication skills.
Erica Peterson
National Education Manager @School Innovations & Achievement Erica Peterson began her career at School Innovations & Achievement (SI&A) in 2004 and has held numerous key positions within the company. Throughout her tenure, Erica has worked with hundreds of school district executives providing solution consulting in the areas of school attendance, special education, and state mandated program compliance. An engaging speaker, Erica represents SI&A’s service offerings at various professional conferences, workshops, and seminars across the nation. She is a graduate of California State University, Chico. When not at SI&A, Erica advocates on the behalf of women and children as the president of her local Soroptimist International club and maintains active membership in many prominent state Attendance and Child Welfare Organizations.