Creating a culture of achievement starting with creating a culture of showing up

  • Positive messaging campaigns

  • Data-driven initiatives

  • Increasing communication

  • Strengthening the connection between schools and families

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Attention 2 Attendance

The foundation program of The Achievement Initiative

  • Increase learning time for all students
  • Remove administrative burden
  • Manages letters and conferences
  • Actionable data reporting
  • Enhance school culture and climate
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Help your finances. Help your students.

  • Immediate classroom support
  • More than 500 interventions
  • Consistent pre-referral process
  • Administrative oversight & reporting
  • Replaces unmanageable paper forms
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California Products

Helping districts secure a defensible position with our Good Governance Suite.

  • Mandate Services
  • Ed. Code Training
  • SiteServ
  • SARC
  • Behavior Alert
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K-12 education software and service with proven results.

We’re creating a culture of achievement with school district partners across the United States. We offer streamlined administrative software & services developed by experts straight from K-12 education. But we're not a software house: Service is our motto, we make user training a breeze and ongoing enhancements are built-in. Our patented, award-winning programs can be up and running almost immediately—and getting results!


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The Numbers

Education software and service that just works. We aren’t like the other guys.

Attention2Attendance® put 2,725 students back in their seats every day last year.


The Achievement Initiative maximizes learning time with an overall 54% saveRATE.


Partnering4StudentSuccess  provides immediate classroom support: it’s intuitive, accessible and saves your teachers time.


Education software and service that just works. We aren’t like the other guys.

From the cloud, the ROBOT secures and automates data retrieval from school information systems. (AKA: not bothering your IT guys) Our security levels match those found in banks and Homeland Security.

  • SSAE 16 Type II Audited Storage
  • N+1 Redundant Data Center HVAC
  • 24/7 Server Monitoring
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Latest Success Stories

Success Stories | Focus on attendance pays off in ADA and class time Focus on attendance pays off in ADA and class time

Facing the same challenge over student absenteeism but for distinctly different reasons, two Southern California districts added thousands of hours of classroom time back into this school year using a similar management and incentive strategy.

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Attendance Liaisons with Attention2Attendance

When Roughton joined the district, he also found that although the attendance clerks were responsible for sending out letters to students with high rates of absenteeism, they were not being sent. Therefore, Roughton contracted with Attention 2 Attendance (A2A) to ensure the letters went out to families.

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